由內而生｜改寫牙科治療的對話方式
Vitality Within | Redefining the Dialogue in Dental Treatment
Vitality Within | Redefining the Dialogue in Dental Treatment
此專案整合了主視覺策略與全場硬體空間規劃，以 TBMS 博而美 2025 醫學年會主題「由內而生」為核心概念。以設計回應牙科專業，從齒列治療延伸至臉型美學的轉變，重新定義醫療與美學之間的對話關係。
This project integrates key visual strategy with comprehensive exhibition spatial planning. Developed around the 2025 TBMS Annual Symposium theme, "Vitality Within," the design addresses the paradigm shift in dentistry—from dentition-focused treatment toward integrated facial aesthetics—redefining the dialogue between medical science and aesthetic design.
This project integrates key visual strategy with comprehensive exhibition spatial planning. Developed around the 2025 TBMS Annual Symposium theme, "Vitality Within," the design addresses the paradigm shift in dentistry—from dentition-focused treatment toward integrated facial aesthetics—redefining the dialogue between medical science and aesthetic design.
整體視覺系統融合 TBMS 的品牌精神與 O’Fine 系列的設計語彙，從「細胞層級」出發。我們將生物體內細胞分裂、修復與重組的動態過程，轉譯為具層次感的視覺結構，並透過實體空間的轉化，建構一個象徵再生與療癒的微觀宇宙。
Integrating the brand spirit of TBMS with the design language of the O’Fine series, the system originates at the cellular level. Biological processes such as cell division, repair, and regeneration are translated into layered visual structures. This concept is further materialized through spatial design to form a microscopic universe that symbolizes renewal, healing, and inner vitality.
Integrating the brand spirit of TBMS with the design language of the O’Fine series, the system originates at the cellular level. Biological processes such as cell division, repair, and regeneration are translated into layered visual structures. This concept is further materialized through spatial design to form a microscopic universe that symbolizes renewal, healing, and inner vitality.
形式上以紫米色漸層、曲面構成與黃金比例作為視覺骨架，建立可延展的系統。此設計語彙不僅應用於平面識別，更延伸至展區硬體結構與空間動線規劃——從數位宣傳、舞台背板搭建、沉浸式展區到客製化展位，使平面視覺與立體空間皆維持一致且完整的體驗。
Purple/beige gradients, curvilinear forms, and golden ratio compositions serve as the structural framework. This design language extends beyond graphic identity into hardware configuration and spatial layout. From digital communications and stage backdrops to the structural build-out of immersive zones and custom booths, the project ensures a cohesive experience across both graphic and physical dimensions.
Purple/beige gradients, curvilinear forms, and golden ratio compositions serve as the structural framework. This design language extends beyond graphic identity into hardware configuration and spatial layout. From digital communications and stage backdrops to the structural build-out of immersive zones and custom booths, the project ensures a cohesive experience across both graphic and physical dimensions.
透過設計語言的整合與硬體空間的實踐，以「設計力」形塑理性科技與感性美學之間的平衡，回應醫療專業中精準與溫度並存的核心特質。
Through the strategic integration of visual language and spatial execution, the project articulates a balance between scientific precision and emotional sensibility—reflecting the dual nature of contemporary medical practice, where accuracy and human warmth coexist.
Through the strategic integration of visual language and spatial execution, the project articulates a balance between scientific precision and emotional sensibility—reflecting the dual nature of contemporary medical practice, where accuracy and human warmth coexist.
博而美 2025 TBMS Annual Symposium
主視覺與展場空間設計｜Key Visual & Exhibition Spatial Design
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Client | 博而美國際股份有限公司 TBMS International Corporation
Agency | 黑田視覺整合 Kuroda Design
Art Director | MinMin Su
Designer | 吳雅琪 Yachi Wu 盧庭玉 Tingyu Lu 何如謹 Rujin Ho ──────────────────────
黑田視覺整合 Kuroda Design - FB | IG | Threads
主視覺與展場空間設計｜Key Visual & Exhibition Spatial Design
──────────────────────
Client | 博而美國際股份有限公司 TBMS International Corporation
Agency | 黑田視覺整合 Kuroda Design
Art Director | MinMin Su
Designer | 吳雅琪 Yachi Wu 盧庭玉 Tingyu Lu 何如謹 Rujin Ho ──────────────────────
黑田視覺整合 Kuroda Design - FB | IG | Threads